2006-02-24 Iteam delivers the new press room on absolut.com

On january 19 a new version of absolut.com was launched, containing a whole new press area developed by Iteam. The launch coincides with ABSOLUT KRAVITZ campaign, the continued commitment of ABSOLUT to music. The press room on absolut.com is the first public web site using V&S Group's new platform for publishing press releases, delivered by Iteam.

The press room absolut.com/press is based on EPiServer and manages automatic publishing of press releases, fact sheets and images for download published in multiple languages using the central press release platform. The platform also lets external parties such as PR agencies input their material in a simple and safe way. This facilitates communication and ensures that the latest versions of all documents are always in the right place at the publishing date.

absolut.com/press was developed in collaboration with our friends at GreatWorks, who are also responsible for the rest of absolut.com.